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benefits

BUT STILL, WHY

customer loyalty programs?

benefits
benefits
benefits

There are 3.3 billion loyalty program memberships in the nation.

paid-program

Average Number of Programs Per Member

Loyalty Program enrollment
is on the rise

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71% of those making
$100.000 or more a year
are enrolled in
a loyalty program

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76% think that loyalty
programs are part
of their relationships
with brands

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52% of millennials want to use their mobile devices to take advantage of loyalty programs offered by restaurants, bars and coffee shops

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loyalty program create profitability

money

It is 6-7 times
more expensive to acquire
a new customer
than it is to keep one

money

75% U.S companies with loyalty programs generate a return on investment

money
money
money

83% of customers agree that loyalty programs make them more likely to continue doing business with certain companies

96% of millennials are using restaurant loyalty programs

money

probability of converting

Existing Customer

Attracts

New Prospect

Increases and Builds
Load Gift Cards online

existing customers
spend 67% more
than new customers

No Damages or Lost/Stolen

most businesses get customer loyalty wrong

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85%

of retailers are in search of ways to add value outside of discounts and promotions

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97%

of loyalty programs are based on spending money to earn money (transactional rewards)

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77%

of transaction-based programs fail in the first two years

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only 25%

of loyalty program reward customers for some form of engagement

An integrated loyalty program is the #6 feature restaurants look for when upgrading restaurant POS systems

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81%

of consumers are more likely to continue doing business with brands that offer loyalty programs